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STARTED BY US. FINISHED BY YOU.

Worn by generations. Defining style for decades. A cultural icon. Since we invented it in 1873, the 501® Jean has been a blank canvas for self-expression. Always original.


AN ORIGINAL SINCE 1873

The 501® Jean: Standing The Test of Time

Little has changed in the 501® Jean since its creation over 140 years ago. It still has its straight leg and button fly. It still carries rivets at points of strain, just like the ones that Levi Strauss and Jacob Davis identified in 1873. The 501® Jean. Built tough. Still here.


FIT THE 501® JEAN TO YOUR FORM

501® Shrink-To-Fit Jeans

Most denim comes pre-shrunk, but our Shrink-To-Fit jeans do exactly what they say they do. To have them shape to your body’s form, place them in a bathtub of cold water, or even wear them in the tub yourself. You can also machine-wash them cold.


CUSTOMISED AND TAPERED FOR TODAY

The 501® CT Jean: A New Twist

The 501® CT Jean features an updated tapered leg that gives the timeless jean with modern sensibilities. It still has its legendary button fly, and is a great fit for both men and women style hunters.


THE 501® JEAN GETS CUT OFF

Take it easy with 501® Shorts

We don’t know the first person who turned their 501® jeans into cut-offs, but we know they were on to something. The original jeans shorts are the ultimate icon: often imitated, never duplicated.


THE ORIGINAL
THE 501® COLLECTION