Worn by generations. Defining style for decades. A cultural icon. Since we invented it in 1873, the 501® Jean has been a blank canvas for self-expression. Always original.
In this episode we trace the 501® Jean's roots as a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today.
In this episode we trace when Levi’s® are worn for their look for the first time, rather than function. Hollywood stars adopt it for decades and the 501® Jean becomes a style icon: continuing to inspire contemporary designers and style leaders.
In this episode the 501® Jean is a symbol for countercultures as broad as biker clubs, punk, rap, skateboarding, and art movements. It can be seen on crowds through decades of activism: from beats to hippies, LGBTQ rights protests, to the fall of the Berlin Wall.
Japan explores the denim culture Levi's® generated beyond its homeland — a passion particular to Japan. This film tells the story of Levi's® arrival in Japan in the 1950s, the vintage denim explosion that culminated in the 1990s, and how Japan’s take on Americana is now globally influential.
Little has changed in the 501® Jean since its creation over 140 years ago. It still has its straight leg and button fly. It still carries rivets at points of strain, just like the ones that Levi Strauss and Jacob Davis identified in 1873. The 501® Jean. Built tough. Still here.
Most denim comes pre-shrunk, but our Shrink-To-Fit jeans do exactly what they say they do. To have them shape to your body’s form, place them in a bathtub of cold water, or even wear them in the tub yourself. You can also machine-wash them cold.
The 501® CT Jean features an updated tapered leg that gives the timeless jean with modern sensibilities. It still has its legendary button fly, and is a great fit for both men and women style hunters.
We don’t know the first person who turned their 501® jeans into cut-offs, but we know they were on to something. The original jeans shorts are the ultimate icon: often imitated, never duplicated.