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Invented on 20 May 1873
REINVENTED EVERY SECOND SINCE

Every year on 20 May, we celebrate the first blue jean and those 
who make it their own. We celebrate what it means 
to be an original through music and one shared global experience. We celebrate Levi’s® and the ultimate blank canvas 
for authentic self-expression.


501® DOCUMENTARY

A multi-part documentary film series exploring the lasting impact the original 501® Jean has had on cultural history. Watch all the episodes below.

EPISODE 5

MUSIC

This episode explores the power of music and the impact of the Levi’s® 501® Jean on subcultures throughout musical history to today. Featuring artists such as Grammy Award winner Solange, rapper and actor Snoop Dogg, iconic country singer Dwight Yoakam, and many more.



LEVI'S® 2017 LIMITED-EDITION COLLECTION

THE LIMITED-EDITION 501® JEAN

The limited-edition Scribble jeans celebrates rock ‘n’ roll with hand-distressed denim, embroidery, and vintage-inspired patches. There are 5 pairs of limited edition jeans, priced at $399.90 each. Available from 20 May exclusively at Levi’s® ION Orchard #B2-23. Get it while it lasts.


LEVI'S® TAILOR SHOP

ION ORCHARD | 20 TO 21 MAY | 2PM TO 5PM

Celebrate the birth of the Blue Jean with Levi's®
Get your denim customised for free by the guys from Tell Your Children with any purchase of 501® Jean, or when you spend $150 nett in a single receipt.