Levi's® proudly presents the new Roadwear collection.

Combining a wide range of finishes and washes, Roadwear is the perfect companion on the road. Flexible and tough enough to handle whatever may come.

This campaign follows an aspiring band know as 'Mermonkey', as they set off on their first ever cross country tour.  As they explore the great unknown, their denim becomes a diary of their adventures. 

Every rip, scuff and stain has a different story to tell. Join these three young hopefuls as they hit the road and write history into their jeans.

The Levi's® Roadwear Collection is available in-stores now.