The Levi’s® Vintage Clothing brand aims to recapture momentous occasions in Levi’s® history. Here are some highlights that denim aficionados can enjoy.
Featuring Levi's® now iconic two horse pull graphic, a symbol of strength and durability, the salesman's flier illustrates Levi Strauss & Co.'s quality guarantee on every product.
This item was a loose, anti-fit overall made from 9 oz plain selvedge denim. Features back pocket with exposed rivets, suspender buttons and a crotch rivet.
The Golden Handshake of 1915 was a symbol of the relationship between Levi Strauss & Co. approached Cone® Denim - a relationship that still continues to this day.
A view into Cone Mills factory, White Oak, North Carolina, 1915. To this day, they still produce Levi’s® selvedge denim.
1944 came with a rationing rule that was hard to bear. The arcuate stitching from Levi’s® jeans’ back pockets was ordered to be removed, since it was considered decorative and didn’t have any function.
Rather than lose this iconic design, LS&Co. painted the arcuates on every pair of jeans. The paint eventually wore off, but having that design visible when buying was the important thing.
The 501® jean was made slimmer to adapt to changing demands.
The 1955 501® jean: anti-fit in the seat, a slightly fuller cut around the leg and a boxier silhouette. Representative of classic 1950s biker style, they’re a similar shape to those worn by Marlon Brando in “The Wild One”.
By 1966, it was possible to bar tack the 501® Jean’s back pockets, replacing the back pocket rivets. This maintained the jean’s durability, while solving the issue of the exposed rivets scratching furniture.
This particular style of 501® Jean—with bar tacks and a big “E” red Tab—only existed from 1966 to 1971.