Levi's® 501 | Levi’s® Official Online Store SG
Levi’s® 501® Original
STARTED BY US.
FINISHED BY YOU.
Worn by generations. Defining style for decades. A cultural icon. Since we invented it in 1873, the 501® Jean has been a blank canvas for self-expression. Always original.
STORIES OF AN ORIGINAL
The 501® Goes to Work
In this episode we trace the 501® Jean's roots as a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today.
STORIES OF AN ORIGINAL
The 501® Jean: Style
In this episode we trace when Levi’s® are worn for their look for the first time, rather than function. Hollywood stars adopt it for decades and the 501® Jean becomes a style icon: continuing to inspire contemporary designers and style leaders.
STORIES OF AN ORIGINAL
The 501® Jean: Rebellion
In this episode the 501® Jean is a symbol for countercultures as broad as biker clubs, punk, rap, skateboarding, and art movements. It can be seen on crowds through decades of activism: from beats to hippies, LGBTQ rights protests, to the fall of the Berlin Wall.
STORIES OF AN ORIGINAL
The 501® Jean: Japan
Japan explores the denim culture Levi's® generated beyond its homeland — a passion particular to Japan. This film tells the story of Levi's® arrival in Japan in the 1950s, the vintage denim explosion that culminated in the 1990s, and how Japan’s take on Americana is now globally influential.
THEN UNTIL NOW
THE HISTORY OF THE 501® JEAN
The 501® Jean has reached many milestones on its amazing journey. Have a look at the heritage behind the jean by scrolling through the 501® timeline.