LEVI’S® MUSIC PROJECT
CONNECTS ARTISTS WITH LEARNING MUSICIANS FOR MENTORSHIP
This year, we’re making music-creation more open and accessible via online resources and hands-on Discord workshops. Bringing together music novices and aspiring artists from El Paso and around the world, this collaborative, artist-led community represents the new, global Levi’s® Music Project.
Levi’s® Music Project and Khalid partner to bring music education resources to a young generation of musicians around the world, starting with his hometown of El Paso. This year, Levi’s® Music Project is taking place on the ground and online, launching its first Discord server to expand into a digital, global, music education community—created by artists for artists.
MEET THE MENTOR
Yung Raja seamlessly weaves English and Tamil colloquialisms in a dizzying linguistic style designed to turn heads. Since 2018, the self-proclaimed Tanglish rapper has enjoyed viral success with singles "Mustafa", "Mad Blessings" and "The Dance Song", which earned him nods from the likes of Lupe Fiasco and M.I.A.
Raja went on to amass over 5 million streams, a record deal with Def Jam South East Asia and a whirlwind run that saw him play shows across the continent, as well as a stint in India recording for the famous Kollywood industry. Since then, the rapper has released a string of successful singles including 2021's "Mami".
INSPIRATION + PERFORMING
BEHIND THE STAGE
“I’m always trying to capture moods or a vibe when I flesh it out into a song. I try my best to bring that vibe out.”
What does it take to be a full-time musician? Yung Raja on finding inspiration and staying grounded.
SONGWRITING + PRODUCTION
Go inside the studio with Yung Raja and his producer Flightsch to learn about recording and songwriting processes, including track breakdowns and production secrets.
Get cosy, plug in and catch Yung Raja perform some of his best-known tracks "Mad Blessings", "The Dance Song" and "Spice Boy".
BUSINESS OF MUSIC
Yung Raja and his long-time collaborator and producer, Flightsch share insights on the current landscape of Singapore’s music industry.
Learn how Levi’s® Music Project has aided musicians worldwide through workshops, concerts and education.
LEVI’S® MUSIC PROJECT | MALAYSIA
In 2020, Levi's® awarded this Malaysian rock quintet with a RM20,000 grant to produce a video for their song, “Yang Asli”. Watch the video, which captures the band’s distinct sound, style, and positivity.
LEVI’S® MUSIC PROJECT | FRANCE
Rilès is a French rapper who's taken a new generation of songwriters under his wing with the Levi’s® Music Project on a fresh collaboration. Watch him guide them on the art of composition.
LEVI’S® MUSIC PROJECT | ITALY
Paola Zukar is a renowned Italian artist manager and label head who brought hip hop into Italy's scene. She's teamed up with the Levi’s® Music Project for a masterclass session on artist management.