Hm, that look on your face. Let’s guess: the holidays? This time around, avoid the scramble. Gift early and gift intentionally. There, you’ve gifted yourself freedom to focus on what really matters: your friends and family—ancestral or chosen. Take a cue from our cast:
“MY BIGGEST GIFT, FOR MYSELF, IS JUST FAMILY BEING THERE.”
–Tati in our 501® ’90s Jeans
“IT’S DEFINITELY, I BELIEVE, A CHOSEN THING. YOU CAN SURROUND YOURSELF WITH LOVE.”
–Karli in our 501® Original Jeans
ICONS FOR YOUR ICONS
But what *is* that intentional, please-the-whole-family gift? There’s one thing (well, two) that everyone on your list will be thrilled to behold when they tear off the recycled DIY gift wrap: our never-fail, wear-forever, century-plus-tested denim icons: 501® Jeans and Trucker Jackets.
“IT’S THE HOLY GRAIL. IT JUST FITS IN THE WAY THAT YOU WANT JEANS TO FIT.”
–Mikaela in our 501® ’90s Jeans
With their life-changing fit (ask any convert) and love-forever style, 501® Jeans are the Holy Grail of gifting. Pair them with a Trucker Jacket and consider quilted lining. “It just has that nice classic look,” Rio says, “And it’s still kind of sexy, you know? Like, I’m a dad but I can still be sexy in my jacket.” No argument here.
“I’M A DAD BUT I CAN STILL BE SEXY IN MY JACKET.”
–Rio in our 501® Original Jeans
QUALITY IS A FIRST STEP TOWARD SUSTAINABILITY, AND OUR CLOTHING IS MADE TO BE HANDED DOWN (AND DOWN AND DOWN). SINCE THESE PIECES ONLY GET BETTER WITH TIME, YOU’LL BE GETTING BEST-GIFT-EVER CRED FOR GENERATIONS TO COME.
OTHER WAYS TO ❤️ THE 🌎
- Be intentional about your apparel choices. Sustainability starts with quality.
- Shop early to reduce the impact of rushed shipping. Air transport and sparser cargo shipments produce significantly higher CO2 emissions.
- Wear each item longer. Just 9 months longer and its carbon footprint shrinks by 30%!
- Buy second hand. If everybody purchased just one used-instead-of-new item this year, it would save 449 million pounds of waste.
- Wrap your gifts sustainably (here’s how)
Buy now, love forever.
